Sebo
Branding, UI/UX Design, SEO, Strategy
Project Details
Client:
OCN “Sebo Credit”, Moldova
Goal:
Increase brand awareness, customer loyalty, and drive sales through a full-scale digital marketing strategy and PR campaign.
Services:
Branding, UI/UX Design, SEO, Strategy
Project Description
Implementation:
Developed and executed comprehensive digital campaigns (SEO, SEM, SMM, PPC, SMO).
Created and implemented a unique brand identity from scratch - a cat mascot that became a key brand symbol.
Integrated the mascot across all channels: digital (social media, search, email) and offline (radio, trolleybuses, banner ads).
Installed analytics tools and delivered performance insight reports.
Collaborated with UX and design teams for user journey improvements.
Results:
Boosted sales volume by approximately 300%.
Significantly increased brand recognition and customer loyalty through the successful mascot campaign.
Improved campaign ROI and lead conversion through targeted digital efforts.
