Purcari
Branding, UI/UX Design, SEO, Strategy
Project Details
Client:
Purcari Wineries PLC, Europe
Goal:
To increase brand visibility, enhance cross-European marketing performance, and grow sales through optimized digital strategy.
Services:
Branding, UI/UX Design, SEO, Strategy
Project Description
Implementation:
- Led a team of 12 specialists managing over 10 projects across the European market.
- Coordinated integrated digital channels including SEO, PR, and SMM, and oversaw designers, copywriters, video creators, and digital subcontractors.
- Developed and executed result-oriented marketing strategies focused on measurable KPIs.
- Promoted energy sector projects using SEO, SEM, SMM, PPC, and analytics.
- Collected and analyzed marketing data to monitor campaign performance and optimize outcomes.
Results:
- Launched and branded the large-scale Nocturne running event, which attracted a wide audience and became an iconic annual event for the Purcari brand.
- Significantly increased sales in European markets through strategic partnerships and improved advertising campaign performance via smart digital optimization.
- Delivered a fully functional, visually appealing website tailored to investors, improving information accessibility and corporate transparency.
