Momo Asian Bar
Branding, UI/UX Design, SEO, Strategy
Project Details
Client:
Momo Asian Bar, Moldova
Goal:
To develop and implement a full-scale marketing strategy from the ground up to increase brand awareness, attract new customers, boost loyalty, and scale both online and offline visibility.
Services:
Branding, UI/UX Design, SEO, Strategy
Project Description
Implementation:
- Developed an end-to-end marketing strategy tailored to Momo Asian Bar’s unique positioning and goals
- Created comprehensive marketing plans and performance-driven promotion strategies focused on key KPIs
- Managed and synchronized all marketing channels:
- Digital (SEO, PR, SMM, Google Ads, Facebook/Instagram Ads)
- Offline (local presence, events, branding)
- Outsourced teams (designers, copywriters, video creators, PPC experts) - Monitored and analyzed digital marketing activities to improve ad campaign efficiency
- Implemented powerful SMM strategies and tested channel splits to maximize ROI
- Worked with analytics systems to track performance trends, user behavior, and conversions
- Conducted branding across customer touchpoints: delivery vehicles, uniforms, packaging, bags, signage
- Continuously refined creative content strategy based on audience insights
- Developed a mid-term brand growth strategy with measurable objectives
- Explored and integrated alternative promotion channels and tactics to reach new audience segments
Results:
- Grew monthly traffic from 5,000 to 60,000 visitors
- Increased brand awareness and loyalty within just 1 month
- Successfully implemented high-performing social media strategies and effective paid channel splits
- Enhanced cross-channel brand consistency through cohesive digital and offline branding
- Laid the foundation for long-term growth with a scalable strategy
